Search 101

It seems to be conventional wisdom these days that blogs are good for websites because of the site relevant, rich content they add. Search engines LOVE content.
And with Google processing an estimated 200 million search requests a day (that's over 2300 a second!), it obviously makes sense to try and make your site as appealing as possible to the search engines and all the potential traffic they provide.

Saturate your site!

So how does a blog help you do that? To answer that, it's important first to get a basic understanding of how search engines work. In simple terms, they try to match the search terms (keywords) people use with the content they find on web sites. The challenge is your site is competing with thousands or even millions of other sites using the same "keywords" and meta tags. And meta tags don't carry the weight they once did. So how do you get your site to stand out from the crowd? That's where blogs come in. They can help you saturate your site with content relevant to your site's purpose.
Let's say for example, you sell widgets on your site and you are a widget expert. You publish blog posts about your experience with widgets, the history of widgets, how to use a widget etc.You'll increase the chances of a search engine's algorithms computing that your site is more relevant to the person searching for "widgets, history, experience, how to". than a competitor that is lacking in this type of content-because returning relevance is the name of the game in search. You probably won't shoot up to the first page overnight-but overtime, it's been proven that search engines reward relevance above all else.

Expose yourself!

Of course none of that does you much good if the search engines can't see ALL the content of your blog. And that's where Beta Blogger comes in. Unlike a Live Spaces blog or embedding a 3rd party blog, Beta Blogger ensures everything you write is exposed to the search engines as plain text- EVERYTHING. Take a look at the source code of this page (view/page source) and you'll see what I mean. So your site gets full seo credit for everything in your blog.

The friendly, fresh and fun factors

An additional benefit of adding a blog is that you can build confidence in your site by communicating your expertise in it's subject. A useful and informational site is more user friendly and engaging-and more likely to attract repeat visitors.
And let's not forget the "fresh factor". By periodically adding blog posts to your site, your content is automatically freshened up- something both visitors and search engines appreciate. And last but not least-the "fun factor". You may find you enjoy expressing yourself about a subject you're expert in and getting some interaction from visitors to your site. 

So "bring out your inner blog"-see what it can do for your site!

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