Search 101
It seems to be conventional wisdom these days that blogs are good for websites because of the site relevant, rich content they add. Search engines LOVE content.
And with Google processing an estimated 200 million search requests a day (that's over 2300 a second!), it obviously makes sense to try and make your site as appealing as possible to the search engines and all the potential traffic they provide.
Saturate your site!
So how does a blog help you do that? The truth is there's no way for an OL site owner to predict what keywords a searcher is going to use. And chances are your competition is using the same meta tags as you-besides which for years Google has said they don't pay much attention to meta tags. So it's really a crap shoot-a numbers game. One proven way to increase the odds in your favor is to saturate your site with content relevant to the site's purpose. That's where blogs come in.
Let's say for example, you sell widgets on your site and you are a widget expert. You publish blog posts about your experience with widgets, the history of widgets, how to use a widget etc.You'll increase the chances of a search engine's algorithms computing that your site is more relevant to the person searching for "widgets, history, experience, how to". than a competitor that is lacking in this type of content-because returning relevance is the name of the game in search. You probably won't shoot up to the first page overnight-but overtime, it's been proven that search engines reward relevance above all else.
Expose yourself!
Of course none of that does you much good if the search engines can't see ALL the content of your blog. And that's where Beta Blogger comes in. Unlike a Live Spaces blog or embedding a 3rd party blog, Beta Blogger ensures everything you write is exposed to the search engines as plain text-
EVERYTHING. Take a look at the source code of this page (view/page source) and you'll see what I mean.
The friendly, fresh and fun factors
An additional benefit of adding a blog is that you can build confidence in your site by communicating your expertise in it's subject. A useful and informational site is more user friendly and engaging-and more likely to attract repeat visitors.
And let's not forget the "fresh factor". By periodically adding blog posts to your site, your content is automatically freshened up- something both visitors and search engines appreciate. And last but not least-the "fun factor". You may find you enjoy expressing yourself about a subject you're expert in and getting some interaction from visitors to your site.
So "bring out your inner blog"-see what it can do for your site!
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